![]() “I pulled the staff together in a conference room and spent the day asking, ‘What’s wrong with your department?’ We ended up with 300 large Post-it notes on the board.” World War I was a boon for the company, which provided more than 50,000 “Trusty Triumphs” - the Model H Roadster often cited as the first modern motorbike - to the Allied forces. ![]() Three years later, the firm manufactured the first Triumph-branded bicycles and by 1902 had added an engine to produce its first motorcycle. The company began after Siegfried Bettmann emigrated from Germany to Coventry, England, in 1885, and began selling bicycles as the Triumph Cycle Company. Baker Retailing Center and Momentum Event Group. Heichelbech detailed the history of the storied Triumph brand and his vision to make it the market leader at the recent Retail and Consumer Goods Growth Summit organized by Knowledge at Wharton, Wharton’s Jay H. ![]() But, the journey of this century-and-a-quarter-old icon has been far from an easy ride. The high-speed growth of Triumph is the result of an aggressive new strategy driven by North American CEO Greg Heichelbech. Not only has Triumph North America experienced 29 months of sales growth, a 157% increase in revenue and opened 50 new retail stores, the company has almost doubled the annual volume of new motorcycle sales on the continent. Today, Triumph is the fastest growing motorcycle brand in the United States. The bike’s 650cc twin platform engine set the land speed record - 214.46 mph - as the world’s fastest motorcycle in 1956, a title it held (save for 17 days) for 17 consecutive years. It was a logical choice given Triumph’s reputation for performance and scorching acceleration. When motorcycle daredevil Evel Knievel attempted the longest jump of his career - 141 feet over the fountains at Caesar’s Palace, Las Vegas, on New Year’s Eve 1967 - he did it riding a Triumph.
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